Kellogs Breakfast


7th November 2019

To celebrate 20 years of supporting school breakfast clubs, Kellogg’s has awarded Chapel St Leonards Primary School £1,000 to enhance their club and help feed children in the morning.

Chapel St Leonards  Primary School was selected to receive this boost as Kellogg’s announce they are to double their investment in breakfast clubs in 2019 as more and more schools struggle to find the budget to fund this service for their pupils.   

Breakfast clubs help with everything from attendance and attainment to alleviating hunger and providing before school care. 68 per cent of teachers believe pupils would struggle to concentrate in class without their breakfast club, according to Kellogg’s research.

Graham Almond, Headteacher, said: “We are so grateful to receive this generous donation. This will mean we will be able to continue to run our Breakfast Club, which has soared in popularity in the last few months, for another year. This will help to support our children and their families thanks to the support from Kellogg’s.”

Kate Prince, Corporate Social Responsibility manager, at Kellogg’s, said “We’re proud to have spent 20 years supporting so many schools across the UK. We believe all children should have the opportunity to start the day with breakfast, and we know that equipment and resources are just as important to clubs as the food itself.”

Kellogg’s has supported 3,000 school breakfast clubs with funds, food and training over the last 20 years – that’s 70 million bowls of cereal to children all over the UK since 1998.